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The Future of Global Business: A ReaderFrom Routledge
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In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils.
Editors Michael R. Czinkota and Ilkka A. Ronkainen�use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.
- Sales Rank: #2781859 in eBooks
- Published on: 2011-05-27
- Released on: 2011-05-27
- Format: Kindle eBook
About the Author
Michael R. Czinkota is�on the faculty of Georgetown University and a chaired professor of International Marketing at the University of Birmingham in the U.K.
lkka A Ronkainen is a�Professor in the McDonough School of Business, Georgetown University.
Masaaki Kotare is a Professor in International Business and Marketing, and is Director of Research at the Center for International Business Education and Research at the Fox School of Business at Temple University. He also currently serves as Editor of the Journal of International Management.
Most helpful customer reviews
0 of 0 people found the following review helpful.
A good research book that got all the major topics covered:
By Donald Hsu
Competition from Emerging Markets, Marketing Mix, Global Sourcing and Supply Chain Management, and Emerging issues. For example, Chapter 2 shows the research data on India and Pakistan. All the other chapters contain much analysis and data.
For economist, research worker and government officials, it is a very informative book.
However it is not suited for a textbook, because it is a research book.
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